NEW FERRARI HITS SA… IN OUR 25m CUBE

Where do you launch the world’s most exciting supercar? In the world’s most exciting event structure! We twinned 2 of our CUBEs to create a jaw-dropping space…

The new Ferrari 458 was launched in Cape Town and Johannesburg to an elite group of press and public. As the most technologically advanced vehicle ever made, Ferrari wanted a futuristic, hi-tech focus and the Inflate CUBEs and AIROOF did not disappoint! We combined a 25mx15m CUBE with a 12mx12m CUBE to create the main event space, and used the 11m wide, 6m deep AIROOF as the entrance ‘atrium’. LED lighting inside the walls of the structures, together with internal and external video projection, created a truly spectacular effect. As Carte Blanche’s Derek Watts remarked: “This is the future… the coolest space I’ve been in.”